Your alarm goes off you have to go to work, another day at the 9-5 that you hate, but despite that feeling of pit inside of your stomach everyday you get up and go to work. While you may hate the job, you know that you have a family to feed, and business to build and bills to pay. Despite your feelings of going there your WHY is what gets you up out of bed each and everyday and leads you to that same place day after day. Understanding your WHY is what keeps you committed to your dream.
What is this WHY I speak of, you may ask? Your WHY is the purpose, cause or belief that leads to your inspiration. Its the deeper purpose beyond the money, beyond the fame! It is what connects you to the person you are trying to reach, and what inspires you to want to help people. It is the same thing that motivates you to keep moving whether you have zero audience members or you have a million.
Many people think that have a defined why, but in reality they simply have a WHAT and a HOW. People often know what they can do, and how they can do it but they don't know why they are doing it. The problem is when you don't know your WHY, your WHAT and HOW will not sustain you or your business. Having tools and education in certain areas is great, but if you don't have a reason behind your strategy, it will be hard to connect with and motivate your customers.
"When you learn to motivate YOU, you will learn how to motivate THEM!"
In determining your why you have to determine what is driving you to do what you want to do? Is it changing lives? Is it making an impact? Is it seeing others succeed? One thing for sure is it should NEVER EVER EVER be solely about money! Money is up and down, especially when you are in your beginning stages. Many entrepreneurs have months and/or years before they are able to profit from their work. So get the money part out of your head and dig deeper! Really think about what is it that will keep you moving forward on good days and on bad!
I love this quote by Friedrich Nietzsche that says:
"He who has a why to live for can bear almost any how"
And this is the truth. When you are clear on your why, when you are clear on what you have to offer and what it can benefit, ANY obstacle that attempts to stop you from building that vision, will NOT succeed! Your WHY and HOW are your connected!
"Your WHY determines your HOW!"
How do you build your audience? How do you get paying customers? It all starts with WHY. When your attention is money focused, that reads through to your audience. When you just have tools and no real connection to people that reads through? Examine how can you best serve your audience. Examine what you have to offer than can benefit the people that you are selling to and know why! Have a story and a connection between you and your ideal client. Focus on building a blogger-customer connection! Determine how to build that connection now so that your business can succeed later!
"Discovering your WHY helps build your strategy!"
Building your WHY starts with YOU. You have to dig and you have to find your passion that can turn into help for others! HELPING PEOPLE is the goal. All passions are not good business ideas, so being realistic is key. Consider WHAT you have to offer, WHY you want to offer it, and know HOW others can benefit! Start with self examination but talk to friends and family on what they think you have to offer, research different things, and begin building the vision that belongs to you!
Lets all work on finding and developing our WHY so we can better shape our HOW!
Until next time,
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